Overview

Do nonprofit organizations convert digital engagement into offline action? My research investigates how nonprofits leverage digital technologies to communicate effectively, influence public policy, and engage different constituencies. I examine the digital advocacy repertoires of environmental nonprofits in the climate change sector, analyzing their communication strategies with a special emphasis on the digital public sphere. I combine computational social science (e.g., natural language processing and topic modeling) with qualitative methods to illuminate how digital narratives are constructed, communicated, and translated into real-world action for maximum impact. My research sits at the intersection of public policy, nonprofit communications and management, and computational social sciences.. You can find my full CV here. 

Publications

• MacIndoe, H., & Beaton, E.E., Pache de Athayde, M.M., & Ojelabi, O. "Giving Voice: Examining the Strategic Repertoires of Nonprofit Advocacy for Marginalized Populations." In Nonprofit Policy Forum (Vol. 16, No. 1, pp. 29-53). De Gruyter.

Working Papers

• Pache de Athayde, M.M., & MacIndoe, Heather. "Nodes of Change & Connectedness: An Analysis of Environmental Nonprofits Twitter Behavior About Climate Change".

• Pache de Athayde, M.M. "Artificial Language Landscapes: Nonprofit Organizations Use of AI and LLMs for Service Delivery".

Selected Papers in Progress

• Pache de Athayde, M.M. "Uncovering Digital Communication Repertoires: Towards a Typology of Data and Storytelling for Advocacy Nonprofit Organizations in the United States".

• Pache de Athayde, M.M. "Use and Adoption of Digital Technologies and Artificial Intelligence by Nonprofit Organizations: A Systematic Review".

See all my research, reports, presentations, and awards here.