Maria M. P. de Athayde
Ph.D. Candidate
University of Massachusetts, Boston
Ph.D. Candidate
University of Massachusetts, Boston
Do nonprofit organizations convert digital engagement into offline action? My research investigates how nonprofits leverage digital technologies to communicate effectively, influence public policy, and engage different constituencies. I examine the digital advocacy repertoires of environmental nonprofits in the climate change sector, analyzing their communication strategies with a special emphasis on the digital public sphere. I combine computational social science (e.g., natural language processing and topic modeling) with qualitative methods to illuminate how digital narratives are constructed, communicated, and translated into real-world action for maximum impact. My research sits at the intersection of public policy, nonprofit communications and management, and computational social sciences.. You can find my full CV here.
MacIndoe, H., & Beaton, E.E., Pache de Athayde, M.M., & Ojelabi, O. "Giving Voice: Examining the Strategic Repertoires of Nonprofit Advocacy for Marginalized Populations." In Nonprofit Policy Forum (Vol. 16, No. 1, pp. 29-53). De Gruyter.
Pache de Athayde, M.M., & MacIndoe, Heather. "Nodes of Change & Connectedness: An Analysis of Environmental Nonprofits Twitter Behavior About Climate Change".
Pache de Athayde, M.M. "Artificial Language Landscapes: Nonprofit Organizations Use of AI and LLMs for Service Delivery".
Pache de Athayde, M.M. "Uncovering Digital Communication Repertoires: Towards a Typology of Data and Storytelling for Advocacy Nonprofit Organizations in the United States".
Pache de Athayde, M.M. "Use and Adoption of Digital Technologies and Artificial Intelligence by Nonprofit Organizations: A Systematic Review".
See all my research, reports, presentations, and awards here.